Criteo – Global Transformation Project – Paris
The transformation of AdTech giant Criteo’s Paris HQ was a highlight of their Global Transformation Project, led by K2 Space. Criteo’s commitment to hybrid working post-pandemic required an innovative approach to the workplace’s functionality while also recognising the importance of aesthetics. Located at 32 Rue Blanche, a landmark building in the historic 9th arrondissement, Criteo’s HQ has been their home since the company’s inception and holds a special place in the heart of the organisation. In response to Criteo’s downsizing, close collaboration with the workforce was essential to design a supportive workplace that accommodates new ways of working while ensuring it remains distinctly Parisian yet unmistakably Criteo.
The workforce demanded close attention to the sustainability of the design, a challenge K2 Space was happy to accept. The project was characterised by bright, functional spaces, utilising innovative design, bold furniture choices, and sustainable methodologies and materials. The innovative use of functional artwork, such as the acoustic trees, helped divide the space and improved sound quality while injecting a bit of fun and softness into the overall design. The artwork also contributed to the localisation of the space, featuring cultural references and recognisable street art.